Why This
Industry
& Lower Mainland
The property sells itself to the right buyer. Your marketing job is to be the agent that seller picks, which is a completely different piece of content.
Listing photos are effectively standardised. Same wide lens, same bright white balance, same order. Buyers scroll past them at speed, and the agent becomes interchangeable with every other agent in the same feed.
The Plays
& paid media
Agent brand film
The asset that wins listings. Sellers choose a person, and most agents have nothing that shows who they are beyond a headshot.
Property films that are not slideshows
Motion, sequence, a sense of moving through a space. Especially for the upper end where photos flatten everything that justifies the price.
Neighbourhood content
Buyers choose an area before they choose a house. Owning that search is a long game with compounding returns.
Presale and development
Marketing suite content, walkthroughs, and lead generation for projects still in the ground.
Before You
Ask
Do you shoot individual listings?
Occasionally, but for most teams it is the wrong economics. Listing video is a commodity priced like one, and it disappears when the property sells. A retained agent brand programme plus film on your higher-value listings compounds instead, because the brand work keeps earning after the listing is gone. We will tell you if a one-off listing shoot is genuinely the better call.
How do we know it is working?
A dashboard from week one showing spend, enquiries, appraisals booked and cost per appraisal. Appraisals are the number that matters, because listings come from appraisals and impressions do not. For developments we track qualified registrations rather than raw enquiry volume, since a registration list full of neighbours is not a pipeline.
What does this actually cost, and what do we get?
Production is a fixed project fee agreed up front. Media is your ad spend and goes to the platforms; we charge a flat management fee rather than a percentage. You keep the footage, the final files, and the ad accounts, which stay in your name. If you change brokerage, your campaign history goes with you.
Can you turn work around fast?
Listing content, yes, within days. Brand work runs on a normal production schedule because it is built to last more than a week, and rushing it produces exactly the forgettable agent video the market is already saturated with.
Everyone in this market runs the same ads. Why would ours land?
Because most of them are selling the property and the property is not the differentiator; the buyer can see the same listing on six other feeds. What is scarce is a reason to call you specifically. That is a brand problem, which is why we spend the production budget on you and your track record rather than on another drone push through a kitchen.
Do you work with developments?
Yes, and presale is one of the strongest fits we have for combined production and media. There is a fixed release window, a defined absorption target, and a budget that justifies doing both halves properly.
Let's talk
real estate.
Tell us what you are running now and what it is costing you. If we cannot see a path to beating it, we will say so on the first call.
Or email drew@playback.social