Video marketing & paid ads agency in Vancouver, BC
Playback is a video marketing and advertising agency in Vancouver, BC. We shoot the creative and run the ad spend behind it, so every cut is measured on what it brings back.
Brands the founder has produced for
Results above are from prior client engagements. Client names and references available on request.
Thirty-five years of continuous service and a new home in the heart of downtown Saskatoon. Two minutes on the team, the space and the light. It is the asset that sits on the website, the Google profile and the ads, and it does the reassuring before anyone picks up the phone.
The same day produces the short-form. Vertical cuts for Instagram and TikTok: enough to post twice a week for five weeks, and the creative that feeds every ad we run.
Neesh Dental Reel · 0:15 · Instagram / TikTok
They didn't just deliver video. They helped us work out what we needed but didn't know how to ask for.
Accommodating, flexible, and very well experienced. It made our jobs a lot easier.
They worked around our schedules and made the staff feel comfortable. I was surprised how easy the whole process was.
The quality was top notch. We're still using the videos to recruit new students.
They committed the whole day to us. We were really impressed with how the final product ended up.
The anchor piece. Shot on cinema lenses with a full crew and proper sound, so everything else you run inherits its production value.
4K · Crew scaled per projectOne shoot day cut into a month of assets. Vertical, square, and wide from the same footage, ready for every placement you run.
12–16 assets / monthMultiple hook variants per concept, tested against each other, because the first three seconds decide whether the rest gets seen.
Hook variants · 9:16 firstMeta, Google, YouTube and TikTok managed against cost per qualified lead, tied back to your CRM.
Meta · Google · YT · TikTokHooks, thumbnails and edits tested against each other every week, so spend concentrates on what is actually working.
Weekly cycles · Hook rateLead capture wired back to your CRM, and one dashboard that shows spend, cost per lead, and what changes next month. No vanity metrics.
Live dashboard · Monthly callThe site the film lives on and the ads point at. Built around one clear action, fast on a phone, with tracking wired in before a dollar goes out.
Landing pages · Full sitesWe pull apart what you are running now: creative, channels, spend, and where the budget is quietly leaking out. You end up with the number most owners have never been shown: what a customer currently costs you.
Week 1The offer, the hooks and the shot list, written before anyone picks up a camera. We agree which customers we are going after and what has to be true for them to pick up the phone.
Week 2One production day covering the brand film and a month of vertical cutdowns, shot for every placement you actually run. The footage and the final files are yours.
Week 3We build the page the ads point at: your film at the top, one clear action, and tracking wired in before launch. Sending paid traffic at a homepage is where most budgets quietly die.
Weeks 3–4Creative goes live across paid and owned at once, with tracking verified before the first dollar leaves the account.
Week 4Weekly reads on hook rate and cost per booked customer. What works gets more budget and more variants. What does not gets killed.
OngoingThe film is an asset. The ads are the meter.The brand film keeps working on your website, your Google profile and your social for years, so the awareness it builds compounds long after the shoot is paid for. The ads are judged on one number: what it costs to get a booked customer. The job is to get that number below what you are paying today. If it is not getting there, we tell you on the monthly call instead of quietly billing you.
Book a free fit callProduction companies hand over a file and leave. Ad agencies buy media for creative they did not make. Neither one is accountable for the result.
Playback is a Vancouver video marketing agency built on ten years of agency work. The studio grew out of a full-service shop run across technology, healthcare, finance, automotive, aviation, hospitality and higher education. The approach here is that one, sharpened: we shoot the creative and we run the spend, so when a campaign underperforms there is nobody else to point at and no markup on somebody else's invoice.
Founder-led, deliberately. The same person directs the work and runs the media, with crew scaling per project. The person editing the cutdowns is the person reading Monday's numbers, so the creative answers to the media plan instead of the other way round, and you are never handed to an account manager who was not in the room.
Tell me what you are running now and what it is costing you. If I cannot see a path to beating it, I will say so on the first call.
Or reach me directly: drew@playback.social