Playback  /  Vancouver Dentist Marketing

Show them the roombefore they
book the chair.

A brand story video, ten reels, a landing page and the ads to run them. One shoot day. Video marketing for the Vancouver dentist, built for the way people actually choose a practice: anxiously, and rarely on price.

One shoot day You approve every asset Month to month

Neesh Dental Reel · 0:15 · Instagram / TikTok

Featured work

The Neesh Dental
brand story

Thirty-five years of continuous service and a new home in the heart of downtown Saskatoon. Two minutes on the team, the space and the light. This is the asset that sits on the website, the Google profile and the ads, and does the reassuring before anyone picks up the phone.

02:53
Warmer first visitsPeople who have already met the dentist on video walk in knowing what to expect, and are far easier to keep.
Better casesPoint the creative at implants, Invisalign or cosmetic and you attract the patient who is deciding on trust, not the one hunting a $99 checkup.
Assets you ownThe video works on your site and Google profile for years. The reels feed five weeks of posting and every ad we run.
Why video

People choose a
dentist with
their nerves

Vancouver dentist
& Lower Mainland

A Vancouver dentist is chosen on nerves, not price. Anxiety is the barrier, and video is the only medium that lowers it before someone walks in.

Dental marketing usually leads with a discounted checkup, which attracts the least loyal patients and trains the market to wait for offers. Meanwhile the actual decision is emotional: is this place calm, clean, and staffed by people I can relax around.

A brand story video answers that question in two minutes. It sits on your website, your Google profile and your ads, and it works on every nervous patient who finds you, for years. That is why we lead with it.

Anxietynot price, blocks booking
Lifetime valuemakes acquisition worth it
The roomsells before you do
The dentistis the ad
What you get

One Shoot Day.
Four Assets.

Production
& paid media
01

Brand story video

Two to three minutes on the practice, the people and the place. Your lead magnet for new patients, the first thing a nervous person sees before they decide to call.

16:9 · Website, Google, ads
02

Ten reels

Short vertical cuts from the same day. Meet the dentist, the room, the tech, a patient story with consent. Enough to post twice a week for five weeks and feed the ads.

9:16 · Instagram, TikTok
03

Landing page

A new-patient page with the video at the top and one job: book. No menu of forty services, no PDF forms, no phone tag.

Built to book · Tracked
04

Social media ads

Paid social and search aimed at people who have just moved or just left a practice, which is when almost all switching happens. Pointed at the cases you want, not the cheapest lead.

Meta · Google · Monthly report

Want this for your practice?A 20-minute call. You tell us what you are running now and what it costs you. If we cannot see a path to beating it, we say so and you lose nothing but the twenty minutes.

Book a free fit call
How it works

Three Steps

01

Plan

A call about the cases you want more of, the people who should be on camera, and a quiet afternoon for the shoot. We handle patient consent paperwork.

Week 1
02

Shoot & edit

One day on site, working around your schedule. You approve every asset before anything runs. Your practice holds the licence, so nothing goes out without your sign-off.

Weeks 2–4
03

Launch & report

Landing page live, reels scheduled, ads on. A dashboard from week one showing spend, enquiries, booked new patients and cost per booked patient.

Week 5 onward
No lock-in

What You
Risk

You keep everything

The footage, the brand story, all ten reels and the final files are yours from day one. Leave, and you take them with you.

Month to month

After the production is delivered, the ads run month to month with 30 days notice. No twelve-month contract to sign to see if it works.

Accounts in your name

Meta and Google ad accounts stay in your practice's name throughout. Your data, your history, your access.

Compliant by default

Built to BCCOHP advertising standards: no guaranteed outcomes, no unsupported claims, written consent for every patient on camera. You approve every asset before it runs.

Questions

Before You
Ask

What exactly is in the package?

A brand story video of your practice, ten short-form reels cut for Instagram and TikTok from the same shoot day, a new-patient landing page built to book, and the paid social and search ads that send people to it. You approve every asset before it runs and you keep all the files.

Is this compliant with BC advertising rules?

We work to the British Columbia College of Oral Health Professionals standards, which require that marketing be accurate and not mislead the public, and that it comply with federal and provincial advertising, competition and privacy law. In practice that means no guaranteed outcomes, no superiority claims we cannot support, and signed written consent before any patient appears on camera. We handle the consent paperwork. Your practice is the one holding the licence, so you approve every asset before it runs.

We already get referrals. Why advertise?

Referrals are the best patients you will ever get, and they are also the least controllable. They do not scale to fill a second chair, they do not respond to a new associate starting in March, and they arrive at whatever rate they arrive. Paid acquisition is the lever you can actually pull when you need a specific number of new patients by a specific date.

How much does filming disrupt the practice?

One day, usually a quieter afternoon we pick together. We work around your schedule rather than asking you to clear it, and we do not need patients present to get most of what we need. Practices are consistently surprised by how little it interferes.

How do we know it is working?

A dashboard from week one showing spend, enquiries, booked new patients and cost per booked new patient. We also ask you to track which of those stick past the first appointment, because a cheap lead that never returns is not a cheap patient. That number shapes what we change next month.

What happens if we want to stop?

Month to month after the production is delivered, 30 days notice. You keep the footage, the reels and the final files, and the ad accounts stay in your practice's name throughout.

Vancouver dentist · Now booking

Book your
fit call.

Twenty minutes. Tell us what you are running now and what it is costing you. If we cannot see a path to beating it, we will say so on the call, and we take a limited number of practices per month so the shoot days stay ours.

Or email drew@playback.social

Book a free fit call

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